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Leading media and agency groups in the U.S. 2021, by new business value

Published by
J. G. Navarro,
Jan 6, 2023
it was calculated that Publicis Media was the leading media group based on new business value in the United States in 2021, having gained 3.89 billion U.S. dollars from both retained and new clients. Group M followed with 1.19 billion dollars in new business value, while Mediabrands rounded out the top three with 816 million.

Leading media and advertising agency groups in the United States in 2021, by new business value (in million U.S. dollars)

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In cooperation with
COMvergence
Release date

March 2022

Region

United States

Survey time period

2021

Special properties

including retentions

Supplementary notes

Total new business value = wins+ retentions-losses

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Statistics on " Advertising agencies in the United States "

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Statistics on Advertising agencies in the United States

Overview

7

Rankings

5

Market leaders

8

Revenues and expenses

4

Employees, employers, and new businesses

5

Further related statistics

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Topics

Advertising agencies in the U.S.Advertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
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