Leading media and agency groups in the U.S. 2021, by new business value

Published by
Michele Majidi,
Feb 28, 2024
it was calculated that Publicis Media was the leading media group based on new business value in the United States in 2021, having gained 3.89 billion U.S. dollars from both retained and new clients. Group M followed with 1.19 billion dollars in new business value, while Mediabrands rounded out the top three with 816 million.

Leading media and advertising agency groups in the United States in 2021, by new business value (in million U.S. dollars)

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Release date

March 2022

Region

United States

Survey time period

2021

Special properties

including retentions

Supplementary notes

Total new business value = wins+ retentions-losses

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