Leading advertising campaigns in Europe 2019

The top ranked advertising campaign in Europe in 2019 was “How L’Oréal Paris True Match climbed to No.1 by making everyone feel ‘Worth It’”. The campaign for the L'Oréal True Match make-up line garnered 58.9 points and was carried out by the London, Paris and Melbourne branches of McCann.

An ad campaign to drive sales

The second highest ranking for ad campaigns in Europe in 2019 was given to the Audi campaign “Beauty and brains: How we supercharged the Audi premium”. Audi car sales have fluctuated yearly from 2014 to 2019. In July 2019, 10,322 units were sold. 

How Lidl grew

In third place came “How Lidl Grew A Lot”. The discount supermarket chain had a successful campaign, showing skeptical shoppers that cheap prices didn’t have to mean worse quality. However, in the first quarter of 2019 Lidl actually saw their lowest growth rates in the UK since 2014.

Ranking of advertising campaigns in Europe in 2019

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Release date

March 2019



Survey time period


Supplementary notes

* The source provides information about the methodology here.

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Statistics on "Advertising agencies in the U.S."

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