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Share of U.S. auto dealers with digital retailing solutions 2020

In response to the coronavirus pandemic, the number of U.S. auto retailer franchises using digital solutions increased in 2020, from 64 percent on April 10 to 81 percent on May 29. Independent retailers were less likely to invest in digital solutions and only grew over a short period and remaining largely unchanged over the second quarter of 2020.

Percentage of U.S. auto dealers with digital retailing solutions in place between April and June 2020

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Release date

June 2020


United States

Survey time period

April 2020 to June 2020

Number of respondents


Age group


Special properties

auto dealers

Supplementary notes

Responding yes to the question: "Does your dealership currently have a digital retailing solution in place?"

The source did not specify the type of survey.

The number of respondents ranges between 331 and 793, according to 2020 Cox Automotive COVID-19 Consumer & Dealer Impact Studies.

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