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Leading SDG-related lifestyle behaviors people intend to practice Japan 2020

Leading Sustainable Development Goals (SDG)- related behaviors that people intended to incorporate into their lifestyle in Japan as of January 2020

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Release date

April 2020



Survey time period

January 18 to 19, 2020

Number of respondents

1,400 respondents

Age group

10 years and older

Method of interview

Online survey

Supplementary notes

Original question: "The following eight SDG-related lifestyle behaviors were presented, with questions regarding awareness, sympathy, and intention to follow."

*Social good was defined as buying products or taking part in activities that have a positive impact on global and social environments.

**Environmental, Social, and Governance (ESG) investing was defined as investments in items made by companies that support healthy global and social environments.

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