Opinion on sustainable products in Japan 2023

Published by C. Diep, Jan 3, 2024
The leading impression of sustainable products in Japan was that they are connected to nature, as revealed in a survey on sustainable shopping behavior conducted in February 2023. Almost 34 percent of respondents named “natural” as an impression they had of sustainable products, with “gentle” following in second place.

Leading impression of sustainable products in Japan as of February 2023

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Release date

August 2023

Region

Japan

Survey time period

February 27 to 28, 2023

Number of respondents

5,165 respondents

Age group

16-79 years

Special properties

respondents bought food and beverages, daily necessities, and fashion items in the past two to three months; weighted figures

Method of interview

Online survey

Supplementary notes

Original question: “What impression do you have of sustainable products?”
Multiple answers were allowed. Figures represent the ten leading impressions.

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Statistics on " Sustainable shopping in Japan "

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Overview

5

Sustainable consumption habits

5

Ethical consumption

5

Sustainable food consumption

6

Fairtrade

4

Sustainable fashion

5

Secondhand and reuse

4

Company image

5

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Topics

Sustainable shopping in JapanPlastic waste in JapanWomen in JapanMen in JapanEnvironmental management in Japan
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