Japan: share of eco-friendly product shoppers by age 2023

The majority of Japanese consumers in their seventies bought products produced environmentally friendly, as revealed in a survey on sustainable shopping behavior conducted in February 2023. While 57.8 percent of respondents in their seventies stated that they at least sometimes consciously bought products produced without burdening the environment, only a minority of respondents below the age of 70 showed similar shopping behavior.

Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2023, by age group

Characteristic	Share of respondents
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Release date

August 2023

More information

Region

Japan

Survey time period

February 27 to 28, 2023

Number of respondents

5,165 respondents

Age group

16-79 years

Special properties

respondents bought food and beverages, daily necessities, and fashion items in the past two to three months; weighted figures

Method of interview

Online survey

Supplementary notes

Original question: "When shopping, to what extent do you do the following consciously? - I buy products that do not burden the environment during production or manufacturing."
Figures represent the sum of respondents stating that they always, often, or sometimes did the stated action consciously.

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