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Purchase channels for dietary supplements India 2022, by age

Preferred purchase channels for dietary supplements or nutraceuticals in India as of March 2022, by age

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In cooperation with
Rakuten Insight
Release date

June 2022



Survey time period

March 10 to 31, 2022

Number of respondents

14,565 respondents

Age group

16 years and older

Special properties

among those who consumed dietary supplements.

Method of interview

Online survey

Supplementary notes

Survey question:
Where do you often purchase dietary supplements/nutraceuticals?
The survey was conducted among
6,482 respondents aged 16 to 24 years old,
5,168 respondents aged 25 to 34 years old,
2,012 respondents aged 35 to 44 years old,
594 respondents aged 45 to 54 years,
309 respondents aged 55 years and above.

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