B2B e-commerce: web shops driving traffic in Scandinavia

Nearly 44 percent of Scandinavian B2B e-commerce companies used sharing content on social media as a way to drive traffic to their web shop and convert visitors to customers in 2021. 32 percent used keyword optimization.

Ways B2B companies drive traffic to their web shop and convert visitors to customers in Scandinavia in 2021

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Release date

2021

More information

Region

Denmark, Norway, Sweden

Survey time period

February to March 2021

Number of respondents

846 respondents

Special properties

B2B companies selling through digital channels

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How do you work to drive digital traffic to your webshop and convert visitors to customers?"

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