According to the results of a global survey, consumers in China had the highest net spending intention for the upcoming shopping events like Singles' Day or Black Friday over the holiday season. Compared to 25 percent of consumers who said they were intending to spend less that year, 29 percent of those surveyed said they would spend more during 2020 holiday season.
Holiday spending intention of consumers worldwide in 2020, by country
This question was phrased by the source as follows: "How do you think your spending for the upcoming seasonal holidays (e.g., Singles Day, Black Friday, Christmas) may change compared with last year?" Rated from "significantly decrease" to "significantly increase".
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McKinsey. (October 26, 2020). Holiday spending intention of consumers worldwide in 2020, by country [Graph]. In Statista. Retrieved October 06, 2022, from https://www.statista.com/statistics/1185918/consumers-holiday-shopping-intent-worldwide/
McKinsey. "Holiday spending intention of consumers worldwide in 2020, by country." Chart. October 26, 2020. Statista. Accessed October 06, 2022. https://www.statista.com/statistics/1185918/consumers-holiday-shopping-intent-worldwide/
McKinsey. (2020). Holiday spending intention of consumers worldwide in 2020, by country. Statista. Statista Inc.. Accessed: October 06, 2022. https://www.statista.com/statistics/1185918/consumers-holiday-shopping-intent-worldwide/
McKinsey. "Holiday Spending Intention of Consumers Worldwide in 2020, by Country." Statista, Statista Inc., 26 Oct 2020, https://www.statista.com/statistics/1185918/consumers-holiday-shopping-intent-worldwide/
McKinsey, Holiday spending intention of consumers worldwide in 2020, by country Statista, https://www.statista.com/statistics/1185918/consumers-holiday-shopping-intent-worldwide/ (last visited October 06, 2022)
