Mexico: changes in ad strategies due to COVID-19 2020
During a survey carried out in Mexico in November 2020, approximately 59 percent of responding advertisers stated they increased their spending on audience segmentation in 2020, as a result of the COVID-19 pandemic. A June 2020 forecast projected that total advertising spending in Mexico in 2020 would fall by 22 percent compared to the value reported in 2019.
