Connected TV viewer ad exposure and consumption the U.S. 2020

Published by Michele Majidi, Jan 5, 2023
During a survey conducted in February 2020 among U.S. connected TV viewers, it was found that 17 percent of respondents were considering making a purchase driven by advertising they recently viewed. A further 12 percent of survey participants said they actually purchased something as a result of seeing an ad on the device.

Advertising exposure and consumption among connected television viewers in the United States as of February 2020

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Source

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In cooperation with
SpotX
Release date

July 2020

Region

United States

Survey time period

February 2020

Number of respondents

1,500 respondents

Age group

18 years and older

Supplementary notes

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Statistics on " Connected TV viewership in the United States "

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Statistics on Connected TV viewership in the United States

Overview

8

Device brands and streaming services

6

Consumer behavior

8

Perception of CTV ads

5

Further related statistics

17

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