During a survey conducted in February 2020 among U.S. connected TV viewers, it was found that 17 percent of respondents were considering making a purchase driven by advertising they recently viewed. A further 12 percent of survey participants said they actually purchased something as a result of seeing an ad on the device.
Advertising exposure and consumption among connected television viewers in the United States as of February 2020
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SpotX. (July 15, 2020). Advertising exposure and consumption among connected television viewers in the United States as of February 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/
SpotX. "Advertising exposure and consumption among connected television viewers in the United States as of February 2020." Chart. July 15, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/
SpotX. (2020). Advertising exposure and consumption among connected television viewers in the United States as of February 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/
SpotX. "Advertising Exposure and Consumption among Connected Television Viewers in The United States as of February 2020." Statista, Statista Inc., 15 Jul 2020, https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/
SpotX, Advertising exposure and consumption among connected television viewers in the United States as of February 2020 Statista, https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/ (last visited July 27, 2024)
Advertising exposure and consumption among connected television viewers in the United States as of February 2020 [Graph], SpotX, July 15, 2020. [Online]. Available: https://www.statista.com/statistics/1192231/connected-tv-viewers-advertising-consumption/