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Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2022

Published by
Julia Stoll,
Jun 9, 2022
The penetration rate of smart TVs in the United States amounted to 71 percent as of 2022 and was thus more popular than connected TV devices. The penetration rates of both connected smart TVs and connected streaming devices in U.S. TV households increased compared with the previous year.

CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2022

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Release date

June 2022

Region

United States

Survey time period

2015 to 2022

Supplementary notes

Some figures were previously published by the source.

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Statistics on " Connected TV viewership in the United States "

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Statistics on Connected TV viewership in the United States

Overview

8

Device brands and streaming services

6

Consumer behavior

8

Perception of CTV ads

5

Further related statistics

18

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Statistics

Topics

Online TV in the United StatesTelevision in the United StatesTelevision industry worldwideOnline video usage in the United StatesHome video market in the United States
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