The penetration rate of smart TVs in the United States amounted to 74 percent as of 2023 and was thus more popular than connected TV devices. The penetration rates of both connected smart TVs and connected streaming devices in U.S. TV households increased compared with the previous year.
CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023
Characteristic
Connected TV device
Connected Smart TV
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Leichtman Research Group. (June 2, 2023). CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/
Leichtman Research Group. "CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023." Chart. June 2, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/
Leichtman Research Group. (2023). CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/
Leichtman Research Group. "Ctv Device and Connected Smart Tv Penetration Rate in Tv Households in The United States from 2015 to 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/
Leichtman Research Group, CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023 Statista, https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/ (last visited July 27, 2024)
CTV device and connected smart TV penetration rate in TV households in the United States from 2015 to 2023 [Graph], Leichtman Research Group, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1240936/ctv-device-and-connected-smart-tv-penetration-united-states/