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Time spent share on connected TV apps in the U.S. 2021, by platform type

Published by
Julia Stoll,
Oct 17, 2022
In the fourth quarter of 2021, Americans spent most of their time watching connected TV apps on ad-supported services, with a share of over 45 percent. Subscription video-on-demand (SVOD) was the second most popular platform type among CTV users.

Distribution of time spent viewing connected TV apps in the United States in 4th quarter 2021, by platform type

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Release date

October 2022

Region

United States

Survey time period

Q4 2021

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Statistics on " Connected TV viewership in the United States "

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Statistics on Connected TV viewership in the United States

Overview

8

Device brands and streaming services

6

Consumer behavior

8

Perception of CTV ads

5

Further related statistics

21

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Topics

Video-on-demand in the United KingdomVideo-on-demand in EuropeSubscription video-on-demand services in EuropeBroadcaster video-on-demand in EuropeSubscription video-on-demand in Scandinavia
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