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Leading results for "fitness tracker" on Amazon in the U.S. on Cyber Weekend 2020

On Black Friday 2020, which fell on November 27, roughly a third of all search results when searching the term "fitness tracker" on Amazon U.S. were accounted for by Fitbit. However, on Cyber Monday, which is just a few days later, Lintelek and Yamay were the leading brands on the U.S. website. They each accounted for approximately a fifth of the website's fitness tracker search results that day.

Leading results when searching for "fitness tracker" on Amazon in the United States during Cyber Weekend 2020

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In cooperation with
Edge by Ascential
Release date

November 2020


United States

Survey time period

November 26 to 30, 2020

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