In 2023, Cyber Monday was the online shopping day with the highest e-commerce conversion rate in the United States during the holiday season, regardless of device. While the event registered a desktop conversion rate of nearly seven percent, mobile was around 3.5 percent. Following closely behind was Black Friday, with a conversion rate of approximately 6.5 percent for desktop and 3.2 percent for mobile.
Conversion rate of online shoppers during the shopping days of the holiday season in the United States in 2023, by device
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Adobe. (May 13, 2024). Conversion rate of online shoppers during the shopping days of the holiday season in the United States in 2023, by device [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/247204/online-shopping-cart-conversion-and-abandonment-rate-on-black-friday/
Adobe. "Conversion rate of online shoppers during the shopping days of the holiday season in the United States in 2023, by device." Chart. May 13, 2024. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/247204/online-shopping-cart-conversion-and-abandonment-rate-on-black-friday/
Adobe. (2024). Conversion rate of online shoppers during the shopping days of the holiday season in the United States in 2023, by device. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/247204/online-shopping-cart-conversion-and-abandonment-rate-on-black-friday/
Adobe. "Conversion Rate of Online Shoppers during The Shopping Days of The Holiday Season in The United States in 2023, by Device." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/247204/online-shopping-cart-conversion-and-abandonment-rate-on-black-friday/
Adobe, Conversion rate of online shoppers during the shopping days of the holiday season in the United States in 2023, by device Statista, https://www.statista.com/statistics/247204/online-shopping-cart-conversion-and-abandonment-rate-on-black-friday/ (last visited October 05, 2024)
Conversion rate of online shoppers during the shopping days of the holiday season in the United States in 2023, by device [Graph], Adobe, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/247204/online-shopping-cart-conversion-and-abandonment-rate-on-black-friday/