Online shopping cart conversion and abandonment rate on Black Friday from 2011 to 2015

Black Friday: online shopping cart conversion and abandonment 2011-2015 This statistic gives information on the online shopping cart conversion and abandonment rate on Black Friday from 2011 to 2015. On Black Friday 2015, 72.81 percent of all online shopping carts were abandoned before completing a transaction.
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Shopping cart conversion rateShopping cart abandonment rate
201134.47%65.53%
201234.34%65.66%
201328.94%71.06%
201427.57%72.43%
201527.19%72.81%
Shopping cart conversion rateShopping cart abandonment rate
201134.47%65.53%
201234.34%65.66%
201328.94%71.06%
201427.57%72.43%
201527.19%72.81%

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Description Source More information
This statistic gives information on the online shopping cart conversion and abandonment rate on Black Friday from 2011 to 2015. On Black Friday 2015, 72.81 percent of all online shopping carts were abandoned before completing a transaction.
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Release date
November 2015
Region
United States
Survey time period
Black Friday 2011 to 2015
Special properties
Desktop and mobile

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