
E-commerce conversion rate on holiday shopping days in the U.S. 2022, by device
In 2022, Cyber Monday was the online shopping day with the highest e-commerce conversion rate in the United States during the holiday season, regardless of device. While the event registered a desktop conversion rate of nearly seven percent, mobile was around 3.6 percent. Black Friday came in second place, with a conversion rate of approximately 5.6 percent for desktop and 3.3 percent for mobile.