Growth of online holiday sales in the U.S. 2019-2021, by shopping day
In 2020, total e-commerce sales during the U.S. holiday season grew 20.6 percent. Small Business Saturday saw the highest increase in online sales of all shopping days during this period, up more than 30 percent compared to the previous year. Meanwhile, in its 2020 edition, Thanksgiving and Black Friday each witnessed a nearly 22 percent jump in web sales.
