Black Friday France: most searched categories 2021

According to a study looking at search trends before the celebration of Black Friday in France in 2021, high-tech products accounted for nearly 12 percent of total searches for that year's event. Fashion and video games followed, contributing to 8.4 percent and 3.5 percent of online Black Friday searches by French users.

Most popular product categories on Black Friday in France in 2021, by share of searches

Characteristic	Share of total search volume
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Release date

December 2021

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Region

France

Survey time period

November 29, 2021*

Supplementary notes

* The source adds the following information on the methodology:
The analysis is based on a sample of 50,000 keywords collected from different tools: Ranxplorer, Semrush, SmartKeyword, and Google Search Console.

Research volumes are adjusted for the period between October 8 and December 12. This is due to the analysis of Google Search Console and Google Trends data which show that it is during this period that the vast majority of queries are carried out.

Data for 2020 corresponds to queries made from November 27 to December 7 (hence a higher volume compared to data for 2021 which corresponds to the week of November 22).

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