Leading industries during the Black Friday period in France 2020, by search volume

Published by Nelly Dux, Nov 4, 2020

For the majority of e-merchants from various industries, sales and Black Friday are key periods, with a significant percentage of annual sales made in a matter of days. Thus, the source has provided a calculation of SEO trends in terms of keywords analysis from the year 2019, looking at the best performing industries according to their search volume before, during and after the Black Friday sales, which are taking place in France in November 2020. The high-tech sector (13 percent) is very slightly ahead of the fashion sector (11.1 percent) and video games.

Ranking of the most popular sectors according to their estimated search volume during the Black Friday sales in France in 2020 (in 1000s)

	Share of search volume
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Source

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Source

Release date

October 2020

More information

Region

France

Survey time period

October 8 to December 12, 2020*

Number of respondents

50,000 respondents

Special properties

Keywords

Supplementary notes

The source adds the following information:
"The data:
The analysis is based on a sample of 50,000 keywords collected from different tools: Ranxplorer, Semrush, SmartKeyword, Google Search Console. Research volumes are adjusted for the period between October 8 and December 12, 2020. Then comes the analysis of Google Search Console and Google Trends data which shows that it is during this time period that the vast majority of queries are carried out.
The keyword data is notably based on the analysis of last year (2019), and we must therefore pay attention to the release of new products that are not up until now (as of 05/10/2020) included in the study: for example, it's a safe bet that the Xbox or Playstation 5 will weigh heavily in the balance!
In the ranking of e-merchants, we analyze weekly the top 1,000 keywords, which represents 62 percent of total demand and which gives the main trends by product type.

From this data, we performed a full analysis:
- Of the most employed keywords on Google, in order to understand what the French are looking for, the results were categorized: by brand, by type of product, directly from e-merchants, etc.
- and therefore the SERPs linked to top keywords, in order to give you the best performers in terms of brands, products and e-merchants in the categories considered: High-Tech, Fashion, Video games, etc."

* The source adds: "a weekly update will be provided until December 12, 2020".