
Leading industries during the Black Friday period in France 2020, by search volume
For the majority of e-merchants from various industries, sales and Black Friday are key periods, with a significant percentage of annual sales made in a matter of days. Thus, the source has provided a calculation of SEO trends in terms of keywords analysis from the year 2019, looking at the best performing industries according to their search volume before, during and after the Black Friday sales, which are taking place in France in November 2020. The high-tech sector (13 percent) is very slightly ahead of the fashion sector (11.1 percent) and video games.