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Willingness to buy a collaboration product with an influencer Thailand 2020

Share of consumer willing to buy a brand product collaborated with an influencer in Thailand as of October 2020

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

Thailand

Survey time period

October 8 to 31, 2020

Number of respondents

5,883 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Would you purchase a product that is a collaboration between a brand and an influencer?"

Figures have been rounded.

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