Impact of social media influencers on purchasing Thailand 2023

Share of people who have purchased a product endorsed by an influencer in Thailand as of May 2023

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Release date

June 2023

Region

Thailand

Survey time period

May 11 to 31, 2023

Number of respondents

17,621 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer?"

Figures have been rounded.

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