Preferred parcel tracking communication methods according to French consumers 2020
Fast and sustainable delivery modes have become an important topic with the increasing adoption of e-commerce activities. When online shoppers patiently await their parcels, tracking the delivery route is a great way to know when to get excited for the awaited item. Thus, most of French consumers in 2020 preferred to get notified via e-mail and about one third had a preference for communication via text.