Beauty influencer marketing: sources of content production in France

In France in 2018, while in the age of selfies and social media, makeup publications have become a popular type of content privileged by influencers (with 65 percent media coverage on Instagram), followed by care products and perfume (with each 12 and 15 percent, respectively). Easily shared and consumed, makeup publications (e.g. beauty tutorials) strike consumers as didactic, playful, and trendy content.

Most common sources of content production for Instagram beauty influencers in France in 2018, by type of content

Characteristic	Share of mentions according to genre
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

January 2019

More information

Region

France

Survey time period

2018

Number of respondents

3,000 beauty influencers

Special properties

Instagram influencers with more than 3,500 followers*

Supplementary notes

* The following information was provided by the source: "study carried out by Lefty on all Instagram influencers (number of subscribers> 3,500) indexed, compiled and analyzed by Lefty technology (Post classification AI technology). A beauty influencer is defined as an influencer who published at least two beauty related posts during the study period."

Citation formats