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Most mentioned beauty brands on Instagram in France 2018

Published by Valentina Dencheva, Feb 7, 2023
In France in 2018, while in the age of selfies and social media, makeup publications have become a popular type of content privileged by influencers (with 65 percent media coverage on Instagram). Looking at the most popular beauty brands mentioned on Instagram, seven of the top ten brands were makeup pure players. Dior and Lancôme were the only traditional brands in the top 10. Sephora led the market due to its retailer status.

Ranking of the most mentioned beauty brands on Instagram in France in 2018, by number of publications (in 1,000s)

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Release date

January 2019

Region

France

Survey time period

2018

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