
Growth in the cosmetics market and its distribution channels in Poland 2020-2026
The cosmetics market in Poland grew by 1.6 percent in 2020, amounting to approximately 25 billion zloty. Despite the COVID-19 pandemic, the market is projected to grow by 4.2 percent in 2021. However, online sales will develop most dynamically. In 2020, the estimated growth of the online channel was nearly 21 percent over the previous year.