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Products for global consumers to prefer expert reviews for purchase decisions 2019

According to a 2019 survey on worldwide consumers, 44 percent of respondents preferred subject matter expert reviews over regular consumer reviews when it came to purchasing electronics. The same share of consumers preferred expert reviews in the financial services product area. In contrast, only a fifth of respondents cared about expert reviews when shopping for apparel.

Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019

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Release date

May 2020



Survey time period


Number of respondents


Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Surveyed consumers from the US, Canada, Mexico, the UK, France, Germany and Australia.

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Statistics on "E-commerce worldwide"

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