Monthly private label share of total consumer packaged goods sales in Italy 2020
In Italy, the market share of private labels has fluctuated over the last years. Since January 2019, the all-time low was reached in April 2019 and December 2020, when grocery products sold under the retailer's brand accounted for 18.8 percent of the total grocery sales. The peak was reached in March 2020, with a market share of 21.4 percent.
