In Italy, the market share of private labels has fluctuated over the last years. Since January 2019, the all-time low was reached in April 2019 and December 2020, when grocery products sold under the retailer's brand accounted for 18.8 percent of the total grocery sales. The peak was reached in March 2020, with a market share of 21.4 percent.
Monthly private label share of total consumer packaged goods' sales value in Italy in 2019 and 2020
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Statistics on Private label in Europe
Europe overview
6
- Premium Statistic Value share of private label FMCG in Europe 2020
- Premium Statistic Percentage change in private label sales value in Europe 2020
- Premium Statistic Private label share of consumer goods' sales value in Europe 2020
- Premium Statistic Private label share of supermarkets' sales volume in Europe 2020, by country
- Premium Statistic Private label share of grocery retail in Europe 2020, by country
- Premium Statistic Change in private labels' share of grocery retail in Europe 2020, by country
Italy & Germany
8
- Premium Statistic Italy: private label turnover distribution 2016-2020, by segment
- Premium Statistic Attitude towards investments in sustainability among private labels in Italy 2020
- Premium Statistic Monthly private label share of total consumer packaged goods sales in Italy 2020
- Premium Statistic Sales revenue of private labels in Italian grocery retail 2011-2030
- Premium Statistic Private label market share in Italy 2011-2021
- Premium Statistic Market shares of product and private label brands in Germany 2013-2020
- Premium Statistic Market value share held by private labels in Germany 2021, by product category
- Premium Statistic Manufacturer's brands and private labels' market share Germany 2013-2020
France, United Kingdom & Nordics
8
- Premium Statistic Percentage change in private label market value in France 2021, by segment
- Premium Statistic Percentage change in private label market volume in France 2021, by segment
- Premium Statistic Price index of private label grocery products in France 2007-2020
- Premium Statistic Private label share of total sales volume in the United Kingdom 2013-2021
- Premium Statistic Private label share of total sales value in the United Kingdom 2013-2021
- Premium Statistic Share of private label products of the total turnover of retail trade in Norway 2020
- Premium Statistic Turnover of private label products for the retail trade in Norway 2020, by category
- Premium Statistic Private label turnover for food and beverages in grocery stores in Sweden 2020
Further related statistics
20
- U.S. leading private label categories based on volume share 2013
- Private label and branded market share in the United Kingdom 2011-2013
- Private label and branded FMCG spending in the United Kingdom 2011-2013
- Private label and branded share of grocery spending in the UK 2013/14, by channel
- Supermarket own-label share of organic sales in the United Kingdom 2013
- Private label share of grocery sales in the UK 2013-2014, by category
- Private label product expenditure among U.S. households 2016, by ethnicity
- Share of private labels in consumer goods purchases quarterly in Finland 2017-2022
- Sales growth of private label consumer packaged goods in the U.S. in 2015 and 2018
- Leading private label categories in the U.S. 2017, based on unit volume
- U.S. private label dollar sales share of CPG by department 2015
- Snacking industry: private label share of dollar sales in the U.S. 2012-2013
- Leading private label categories in the U.S. 2017, based on sales
- Market share of selected private label dairy products in Sweden 2013-2017
- Store brands share of U.S. CPG sales in 2018, by selected retailer
- Italy: market share in food retail of supermarkets H1 2017, by brand
- Opinion on own-label vs. branded grocery products in the UK 2014, by type
- Willingness of U.S. Millennials to purchase store branded products 2018, by category
- Name-brand vs. store brand: U.S. consumers' preferences of breakfast cereal 2014
- Market share of store brands in Germany 2012-2014, by near-food product group
Further Content: You might find this interesting as well
Statistics
- U.S. leading private label categories based on volume share 2013
- Private label and branded market share in the United Kingdom 2011-2013
- Private label and branded FMCG spending in the United Kingdom 2011-2013
- Private label and branded share of grocery spending in the UK 2013/14, by channel
- Supermarket own-label share of organic sales in the United Kingdom 2013
- Private label share of grocery sales in the UK 2013-2014, by category
- Private label product expenditure among U.S. households 2016, by ethnicity
- Share of private labels in consumer goods purchases quarterly in Finland 2017-2022
- Sales growth of private label consumer packaged goods in the U.S. in 2015 and 2018
- Leading private label categories in the U.S. 2017, based on unit volume
- U.S. private label dollar sales share of CPG by department 2015
- Snacking industry: private label share of dollar sales in the U.S. 2012-2013
- Leading private label categories in the U.S. 2017, based on sales
- Market share of selected private label dairy products in Sweden 2013-2017
- Store brands share of U.S. CPG sales in 2018, by selected retailer
- Italy: market share in food retail of supermarkets H1 2017, by brand
- Opinion on own-label vs. branded grocery products in the UK 2014, by type
- Willingness of U.S. Millennials to purchase store branded products 2018, by category
- Name-brand vs. store brand: U.S. consumers' preferences of breakfast cereal 2014
- Market share of store brands in Germany 2012-2014, by near-food product group
Marca by Bologna Fiere. (January 24, 2021). Monthly private label share of total consumer packaged goods' sales value in Italy in 2019 and 2020 [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/1226216/monthly-private-label-share-of-total-grocery-sales-italy/
Marca by Bologna Fiere. "Monthly private label share of total consumer packaged goods' sales value in Italy in 2019 and 2020." Chart. January 24, 2021. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/1226216/monthly-private-label-share-of-total-grocery-sales-italy/
Marca by Bologna Fiere. (2021). Monthly private label share of total consumer packaged goods' sales value in Italy in 2019 and 2020. Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/1226216/monthly-private-label-share-of-total-grocery-sales-italy/
Marca by Bologna Fiere. "Monthly Private Label Share of Total Consumer Packaged Goods' Sales Value in Italy in 2019 and 2020." Statista, Statista Inc., 24 Jan 2021, https://www.statista.com/statistics/1226216/monthly-private-label-share-of-total-grocery-sales-italy/
Marca by Bologna Fiere, Monthly private label share of total consumer packaged goods' sales value in Italy in 2019 and 2020 Statista, https://www.statista.com/statistics/1226216/monthly-private-label-share-of-total-grocery-sales-italy/ (last visited January 27, 2023)
Monthly private label share of total consumer packaged goods' sales value in Italy in 2019 and 2020 [Graph], Marca by Bologna Fiere, January 24, 2021. [Online]. Available: https://www.statista.com/statistics/1226216/monthly-private-label-share-of-total-grocery-sales-italy/