Private label share in Rimi Baltic stores 2014-2019

This statistic shows the private label share in Rimi Baltic stores from 2014 to 2019. The share of the grocery retailer's private labels of the total store sales was 23.9 percent in 2019. Generally, the private label products' share of the total sales increased over the years. In 2014, the private label share was over 19 percent, which grew by roughly 1.4 percent to 21.3 percent in the year after.

Rimi Baltic is a grocery retailer operating in Estonia, Latvia and Lithuania. It is a subsidiary of ICA Gruppen AB, which is a retail company with a focus on food and health.

Private label share in Rimi Baltic stores from 2014 to 2019

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Release date

February 2020


Estonia, Latvia, Lithuania, Sweden

Survey time period

2014 to 2019

Special properties

Share of total store sales

Supplementary notes

The source adds the following information: "ICA Gruppen AB is a leading retail company with a focus on food and health. The Group includes ICA Sweden and Rimi Baltic, which are primarily grocery retail operations, Apotek Hjärtat, which conducts pharmacy operations, ICA Real Estate, which owns and manages properties, and ICA Bank, which offers financial services."

Some figures have been taken from previous publications.

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