Brazil: why WhatsApp users contact companies through the app 2021

Published by J. G. Navarro, Apr 7, 2021
During a 2021 survey fielded in Brazil, 76 percent of responding monthly active users of WhatsApp said they thought it was appropriate to contact brands and companies through the mobile app to ask them questions. About 63 of respondents stated that WhatsApp was fitting for receiving technical support. Approximately six percent of users surveyed said they thought it was not appropriate to use WhatsApp to communicate with brands and companies.

Reasons why WhatsApp users communicated with brands and companies through the app in Brazil as of January 2021

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Source

In cooperation with
Mobile Time; Opinion Box
Release date

February 2021

Region

Brazil

Survey time period

January 20 to 27, 2021

Number of respondents

1,963 monthly active users of WhatsApp

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Mark the purposes that you consider appropriate to communicate with brands or companies through WhatsApp". The wording of the question may slightly differ from the original.
Multiple answers were possible.

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