Over the past pandemic year, a significant number of consumers in the United Kingdom (UK) have reported changes in their online shopping behavior. Specifically, in March 2020, about 40 percent of UK shoppers said they had been shopping more online, compared to before the coronavirus (COVID-19) pandemic. By February 2021, however, this percentage had grown to approximately 75 percent. By the same token, offline shopping has decreased over the analyzed period.
Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021
* Each survey had a count of 1,000 respondents.
Original survey question: ‘Has your buying behaviour online or in stores (offline) changed because of coronavirus?’
Survey dates: March 20-23rd; April 20-21st; May 13-20th; June 16-22nd; August 6-9th; January 20-21st; February 1-7th.
Percentage points deviating from 100 percent are probably due to rounding.
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Appinio. (February 25, 2021). Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/
Appinio. "Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021." Chart. February 25, 2021. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/
Appinio. (2021). Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/
Appinio. "Percentage Change in Online Purchases Due to The Coronavirus (Covid-19) Pandemic in The United Kingdom from March 2020 to February 2021." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/
Appinio, Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021 Statista, https://www.statista.com/statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/ (last visited June 27, 2022)
