UK: retail websites search box visibility desktop and mobile

According to the results of a recent study done on the search box visibility of mobile and desktop websites of 24 retailers in the United Kingdom (UK), 65 percent of the surveyed retailers had a full search bar visible on their mobile websites, whereas 27 percent of them only had a search icon displayed on their mobile websites. Regarding a visible full search bar in the desktop website, 92 percent of the retailers incorporated this feature.

Search box visibility of mobile and desktop websites of retailers in the United Kingdom (UK) in 2021

Characteristic	No	Icon	Full
Is the search box clearly visible on page load? (mobile)	0%	27%	65%
Is the search box clearly visible on page load? (desktop)	0%	0%	92%

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Release date

April 2021

More information

Region

United Kingdom

Survey time period

February 5 to 18, 2021

Number of respondents

24 websites*

Supplementary notes

* The retailers were chosen from a variety of sources including the Internet Retailing Growth 2000 UK Report, BuiltWith, and Klevu’s own retailer database.

The research was conducted by a Macbook Air using Google Chrome in an Incognito browser and on a Samsung Galaxy Note 20 5G using Google Chrome in an Incognito browser

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