Fastest-growing FMCG brands in urban areas based on CRP growth Vietnam 2020

Fastest-growing FMCG brands in urban areas based on consumer reach points (CRP) growth in Vietnam in 2020

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Release date

June 2021

Region

Vietnam

Survey time period

2020

Special properties

among four key urban cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho

Supplementary notes

According to the source, consumer reach points (CRP) is determined based on: how many households are buying a brand, how often and how this compares across countries, categories, competitors.

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