Fastest-growing FMCG brands in urban areas based on CRP growth Vietnam 2020
In 2020, Yakult was the fastest-growing FMCG brand in urban areas in Vietnam, having a consumer reach points (CRP) growth rate of 33.3 percent, followed by Vifon with a CRP growth rate of 33.1 percent. Yakult is a probiotic milk beverage that originated in Japan.
