Viewership of selected TV channels among Premier League fans UK 2021

The rights to broadcast Premier League soccer matches in the United Kingdom (UK) in 2021 were held by TV channels such as Amazon Prime, Sky Sports, and BT Sport. During a 2021 survey in the UK, 38 percent of Premier League fans indicated that they had watched Amazon Prime Video in the last 30 days, while 30 percent had watched Sky Sports in the same time period.

Share of Premier League fans who have watched selected TV channels and services in the past 30 days in the United Kingdom (UK) as of May 2021

Characteristic	Share of respondents
Amazon Prime Video	38%
Sky Sports	30%
BT Sport	27%

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Release date

May 2021

More information

Region

United Kingdom

Survey time period

April 13 to May 12, 2021

Number of respondents

Sample size varied between 199 and 1,721

Age group

18 years and older

Special properties

30-day average of daily scores

Method of interview

Online survey

Supplementary notes

Scores are based on the questions: “Have you watched or listened to any of the following TV channels, video streaming services, and radio stations in the past 30 days?”

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