Italy: propensity to buy products seen on TV in 2016
This statistic illustrates the propensity to buy products seen on TV shows or TV ads among Italian TV viewers in 2016. According to the study results, one in two respondents was not interested in buying goods they saw on television. By contrast, one in ten respondents regularly shopped online for goods seen on television, and some 15 percent of respondents expressed interest in doing it although it was not a habit for them.