According to a survey of social commerce users in Vietnam in 2020, women aged 25 to 34 years accounted for 32 percent of purchases on social media platforms. Women aged 18 to 24 years represented the second largest demographic in the distribution, accounting for 20 percent of social commerce purchases.
Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender
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iKala. (October 7, 2020). Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender [Graph]. In Statista. Retrieved January 27, 2022, from https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/
iKala. "Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender." Chart. October 7, 2020. Statista. Accessed January 27, 2022. https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/
iKala. (2020). Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender. Statista. Statista Inc.. Accessed: January 27, 2022. https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/
iKala. "Distribution of Social Commerce Shoppers in Vietnam from 1st Quarter to 2nd Quarter 2020, by Age and Gender." Statista, Statista Inc., 7 Oct 2020, https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/
iKala, Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender Statista, https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/ (last visited January 27, 2022)
