Distribution of social commerce shoppers Vietnam Q1-Q2 2020, by age and gender

Published by
Minh-Ngoc Nguyen,
Jul 5, 2021
According to a survey of social commerce users in Vietnam in 2020, women aged 25 to 34 years accounted for 32 percent of purchases on social media platforms. Women aged 18 to 24 years represented the second largest demographic in the distribution, accounting for 20 percent of social commerce purchases.

Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender

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Release date

October 2020

Region

Vietnam

Survey time period

Q1 to Q2 2020

Number of respondents

13,000 respondents

Special properties

survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore

Supplementary notes

The survey was conducted among 12,000 consumers and 1,000 businesses.

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Statistics on " Social commerce in Vietnam "

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Statistics on Social commerce in Vietnam

Overview

5

E-commerce and social media

5

Social commerce usage

6

Social commerce selling

4

Social commerce platforms

3

Facebook commerce

8

Commercial live streaming

4

Further related statistics

18

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Statistics

Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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