Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
United States: digital population January 2024
Detailed statistics
U.S. internet access Q3 2023, by device
Detailed statistics
Social network usage by brand in the U.S. 2024
United States: digital population January 2024
Number of internet and social media users in the United States as of January 2024 (in millions)
Mobile internet usage reach in the United States 2020-2029
Mobile internet usage penetration in the United States from 2020 to 2029
Mobile internet users in the United States 2020-2029
Number of mobile internet users in the United States from 2020 to 2029 (in millions)
United States: social network penetration 2019-2028
Social network user penetration in the United States from 2019 to 2028
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Average daily media use in the U.S. 2023, by medium
Average daily media use in the United States in 3rd quarter of 2023, by medium (in hours.minutes)
U.S. share of web traffic 2024, by device
Distribution of web traffic in the United States in November 2024, by device
Most well-known social networks in the United States 2024
Leading social networks ranked by brand awareness in the United States in 2024
Social network usage by brand in the U.S. 2024
Social network usage by brand in the U.S. as of September 2024
U.S. market share of leading social media websites 2024
Leading social media websites in the United States as of March 2024, based on share of visits
Most used smartphone apps by type in the U.S. 2023
Most used smartphone apps by type in the U.S. as of December 2023
Reach of most popular U.S. smartphone apps 2024
Mobile audience reach of leading smartphone apps in the United States in April 2024
U.S. most used social video platform 2024
Leading social media and online video platforms in the United States in 2024, based on monthly users (in millions)
U.S. Gen Z leading social apps 2023
Social media app usage among Generation Z in the United States as of January 2023
Leading social media apps used by children in the U.S. 2023
Most popular social apps used by children in the United States in 2023
Global year-on-year social media audience growth 2024
Year-on-year audience growth of selected social media platforms worldwide as of January 2024
Monthly time spent on selected mobile social apps in the U.S. 2023
Leading social media apps in the United States in 2023, by average monthly user engagement (in hours.minutes)
Leading social apps for users in the U.S. 2023, by weekly usage hours
Leading social media apps based on average weekly hours spent per user in the United States as of January 2023
U.S. iOS users initial engagement with selected social apps 2023, by generation
Number of times per week mobile iOS users in the United States first engage with selected social apps when picking up their devices as of July 2023, by generation
U.S. most used messaging services and communication apps 2024, by age group
Most popular instant messaging services and communication apps in the United States as of March 2024, by age group
Weekly notifications from social apps to U.S. Gen Z mobile users 2023
Average weekly notifications received by Gen Z mobile users in the United States from selected social apps as of July 2023
Instagram brand profile in the United States 2023
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
Instagram users in the United States 2019-2028
Number of Instagram users in the United States from 2019 to 2028 (in millions)
U.S. Instagram usage rate 2018-2023
Instagram penetration rate in the United States from 2018 to 2023
U.S. Instagram user development 2018-2023
Projected annual Instagram user growth in the United States from 2018 to 2023
U.S. Instagram users 2024, by age group
Distribution of Instagram users in the United States as of October 2024, by age group
U.S. Instagram users 2024, by gender
Distribution of Instagram users in the United States as of October 2024, by gender
Instagram: U.S. influencers 2023, by followers
Number of influencers on Instagram in the United States as of June 2023, by followers
Instagram: U.S. engagement rates of influencers 2023, by followers
Engagement rates of influencers on Instagram in the United States as of June 2023, by followers
Snapchat brand profile in the United States 2024
Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
Countries with the most Snapchat users 2024
Leading countries based on Snapchat audience size as of April 2024 (in millions)
Snapchat users in the United States 2019-2028
Number of Snapchat users in the United States from 2019 to 2028 (in millions)
Daily active users of Snapchat 2014-2024, by region
Number of daily active Snapchat users from 2nd quarter 2014 to 3rd quarter 2024, by region (in millions)
Snap worldwide annual revenue 2016-2023, by region
Global annual revenue of Snap from 2016 to 2023, by region (in million U.S. dollars)
Snapchat: distribution of U.S. audiences 2024, by gender
Distribution of Snapchat users in the United States as of January 2024, by gender
Snap quarterly ARPU 2016-2024, by region
Snap's average quarterly revenue per user from 2nd quarter 2016 to 3rd quarter 2024, by region (in U.S. dollars)
TikTok brand profile in the United States 2023
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
TikTok U.S. monthly active users 2020-2023
Number of monthly active users (MAU) of TikTok in the United States in August 2020 and March 2023 (in millions)
U.S. TikTok users leading activities on the app 2023, by gender
Most popular activities on TikTok among users in the United States as of January 2023, by gender
TikTok usage frequency in the U.S. 2024, by age group
Frequency of using TikTok in the United States as of March 2024, by age group
U.S. TikTok audience 2023, by age
Distribution of TikTok audiences in the United States as of June 2023, by age group
U.S. TikTok audience 2023, by gender
Distribution of TikTok audiences in the United States as of June 2023, by gender
Leading TikTok keywords among U.S. Gen Z 2023
Most popular search queries among TikTok Generation Z users in the United States as of January 2023
U.S. TikTok ban approval 2023
Opinion of adults in the United States over the government banning TikTok as of March 2023
TikTok security concerns among U.S. citizens 2023-2024
How concerned are you about potential security and privacy risks associated with using TikTok?
TikTok mental health effects opinions among U.S. users 2023
TikTok effects on mental health and digital addiction concerns among users in the United States as of May 2023
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