Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Social network usage by brand in the U.S. 2024
Detailed statistics
Most downloaded social media apps U.S. 2022
Detailed statistics
Social media apps daily open rate among U.S. active users Q2 2022
United States: digital population January 2024
Number of internet and social media users in the United States as of January 2024 (in millions)
Mobile internet users in the United States 2020-2029
Number of mobile internet users in the United States from 2020 to 2029 (in millions)
Most used smartphone apps by type in the U.S. 2023
Most used smartphone apps by type in the U.S. as of December 2023
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Most well-known social networks in the United States 2024
Leading social networks ranked by brand awareness in the United States in 2024
Leading social apps in the U.S. 2023, by active user reach
Leading social media apps based on share of active users in the United States as of January 2023
Awareness and download intent for selected social apps among U.S. consumers 2023
Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023
Most downloaded social media apps U.S. 2022
Leading social media apps in the United States in 2022, by downloads (in millions)
U.S. Gen Z leading social apps 2023
Social media app usage among Generation Z in the United States as of January 2023
Leading social media apps used by children in the U.S. 2023
Most popular social apps used by children in the United States in 2023
Leading weekly smartphone activities by U.S. users 2022, by age
Leading smartphone activities done at least once per week among users in the United States as of October 2022, by age group
Leading smartphone activities for U.S. users 2022, by gender
Most popular activities among smartphone users in the United States as of December 2022, by gender
Monthly time spent on selected mobile social apps in the U.S. 2023
Leading social media apps in the United States in 2023, by average monthly user engagement (in hours.minutes)
Leading social apps for users in the U.S. 2023, by weekly usage hours
Leading social media apps based on average weekly hours spent per user in the United States as of January 2023
Social media apps daily open rate among U.S. active users Q2 2022
Share of active users in the United States who opened selected mobile social apps daily in 2nd quarter 2022
U.S. iOS users initial engagement with selected social apps 2023, by generation
Number of times per week mobile iOS users in the United States first engage with selected social apps when picking up their devices as of July 2023, by generation
U.S. yearly growth in monthly time spent using social media apps on Android 2022
Year-over-year growth in monthly hours spent on social media and communication apps on Android in the United States in 2022
Weekly notifications from social apps to U.S. Gen Z mobile users 2023
Average weekly notifications received by Gen Z mobile users in the United States from selected social apps as of July 2023
U.S. most used messaging services and communication apps 2024, by age group
Most popular instant messaging services and communication apps in the United States as of March 2024, by age group
U.S. daily active user share of leading messaging and chat apps 2020-2022
Market share of leading messaging and chat apps in the United States from 1st quarter 2020 to 1st quarter 2022, by daily active users
U.S. adult daily mobile messaging app engagement 2018-2022
Average time spent per day with mobile messaging apps by adults in the United States 2018 to 2022
Number of U.S. Facebook Messenger users 2018-2022
Number of Facebook Messenger users in the United States from 2018 to 2022 (in millions)
WhatsApp users in the United States 2020-2029
Number of WhatsApp users in the United States from 2020 to 2029 (in millions)
U.S. registered WhatsApp user reach 2022, by age group
Share of adults in the United States who have a WhatsApp account as of May 2022, by age group
Instagram brand profile in the United States 2023
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
Instagram, Snapchat, and TikTok: number of users in the United States 2020-2023
Number of Instagram, Snapchat, and TikTok users in the United States from 2020 to 2023 (in millions)
U.S. Instagram usage rate 2018-2023
Instagram penetration rate in the United States from 2018 to 2023
U.S. Instagram user development 2018-2023
Projected annual Instagram user growth in the United States from 2018 to 2023
U.S. Instagram users 2024, by age group
Distribution of Instagram users in the United States as of October 2024, by age group
U.S. Instagram users 2024, by gender
Distribution of Instagram users in the United States as of October 2024, by gender
U.S. Gen Z: Instagram usage 2022, by gender
Share of Generation Z in the United States who use Instagram as of November 2022, by gender
Snapchat brand profile in the United States 2024
Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
Number of Snapchat users in the United States 2019-2026
Number of Snapchat users in the United States from 2019 to 2026 (in millions)
Snapchat weekly IAP spending in the U.S. 2022
Weekly in-app spending on Snapchat in the United States from June 2022 to July 2022 (in 1,000 U.S. dollars)
Share of Americans who used Snapchat regularly in 2022
Share of Americans who used Snapchat regularly in 2022, by income
Snapchat: distribution of U.S. audiences 2024, by gender
Distribution of Snapchat users in the United States as of January 2024, by gender
U.S. Gen Z: Snapchat usage 2022, by gender
Share of Generation Z in the United States who use Snapchat as of November 2022, by gender
TikTok brand profile in the United States 2023
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
TikTok U.S. monthly active users 2020-2023
Number of monthly active users (MAU) of TikTok in the United States in August 2020 and March 2023 (in millions)
U.S. TikTok audience 2023, by age
Distribution of TikTok audiences in the United States as of June 2023, by age group
U.S. TikTok audience 2023, by gender
Distribution of TikTok audiences in the United States as of June 2023, by gender
U.S. TikTok users leading activities on the app 2023, by gender
Most popular activities on TikTok among users in the United States as of January 2023, by gender
U.S. TikTok users share of time spent on social media apps 2023
Share of time spent among TikTok users in the United States engaging with social media apps as of February 2023
U.S. TikTok ban approval 2023
Opinion of adults in the United States over the government banning TikTok as of March 2023
Leading TikTok keywords among U.S. Gen Z 2023
Most popular search queries among TikTok Generation Z users in the United States as of January 2023
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)