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Consumer preference for virtual car purchase 2021 by country

Consumers' planning to buy their next vehicle fully or partially virtual as of October 2021, by key country

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Release date

January 2022



Survey time period

September to October 2021

Number of respondents

5,669 respondents

Age group

18 years and older

Method of interview


Supplementary notes

The original survey question was phrased as follows: "How would you most prefer to acquire your next vehicle?"

This data set includes responses from 1,303 respondents in Germany, 974 respondents in the U.S., 888 respondents in China, 910 respondents in India, 695 respondents in Japan, and 899 respondents in South Korea.

* Does not include answers from respondents who prefer in-person sales.

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Statistics on " Online car sales worldwide "

Statistics on Online car sales worldwide



Markets influenced






Special focus on the impact of the pandemic on consumers


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