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Vehicle buyers' use of information sources worldwide in 2012, by country

This statistic shows the share of vehicle buyers who reported using various information sources to research vehicles worldwide in 2012. According to Capgemini, 22 percent of respondents in all markets consulted TV advertising to research vehicles.

Vehicle buyers' use of information sources worldwide in 2012, by country

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Source

Release date

March 2013

Region

Worldwide

Survey time period

2012

Number of respondents

Over 8,000

Method of interview

Questionnaire

Supplementary notes

The source did not provide information regarding the age of respondents.

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