Vehicle buyers' use of information sources worldwide by country 2012

This statistic shows the share of vehicle buyers who reported using various information sources to research vehicles worldwide in 2012. According to Capgemini, 22 percent of respondents in all markets consulted TV advertising to research vehicles.

Vehicle buyers' use of information sources worldwide in 2012, by country

Characteristic	All markets	Mature markets	United States	United Kingdom	France	Germany	Developing markets	Russia	Brazil	India	China
Car dealer (both new and used cars)	56%	63%	64%	64%	61%	64%	49%	39%	57%	52%	47%
Vehicle manufacturer websites	47%	49%	56%	55%	35%	49%	46%	45%	42%	51%	46%
Search engine	39%	32%	32%	36%	27%	35%	46%	52%	34%	48%	51%
Information websites/independent car valuation services	39%	43%	54%	43%	35%	39%	35%	39%	19%	38%	44%
Dealer website	38%	37%	44%	44%	29%	32%	38%	41%	39%	37%	37%
Family and friends	36%	30%	29%	32%	26%	33%	43%	36%	38%	52%	47%
Specialist motoring/automotive press	35%	34%	17%	37%	42%	39%	37%	35%	32%	34%	49%
Web forums, blogs or internet discussion groups	23%	15%	13%	19%	17%	13%	30%	35%	17%	26%	43%
Print advertising	22%	15%	18%	18%	10%	15%	28%	19%	27%	39%	25%
Auto shows	22%	13%	10%	9%	19%	14%	32%	24%	21%	38%	44%
TV advertising	22%	14%	16%	13%	12%	13%	31%	18%	27%	45%	35%
Independent e-tailer sites	19%	18%	11%	13%	14%	34%	19%	21%	11%	20%	24%
Manufacturer or dealer social media page	16%	7%	7%	8%	7%	6%	24%	22%	19%	29%	28%
Car dealer (used cars only)	14%	14%	10%	17%	11%	17%	14%	9%	15%	17%	15%
Non-specialist motoring/automotive press	13%	8%	5%	11%	6%	9%	17%	21%	9%	15%	24%