Acceptance level of virtual test drives when purchasing a car in Italy 2018

This statistic illustrates the results of a survey on the acceptance of virtual test drives when purchasing a car in Italy in 2018. According to the survey, about seven in ten respondents were willing to buy a vehicle by watching virtual reality (VR) or 360 degrees videos, without any real test drive. In fact, only 13 percent of respondents stated they would never make the decision to buy a car without test driving it first.

Which of these new video formats would motivate you to buy a vehicle without test driving it?

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2018



Survey time period


Number of respondents

399 respondents

Age group

18 years and older

Special properties

New car buyers who watched online video

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Digital advertising in the Nordics"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.