Acceptance level of virtual test drives when purchasing a car in Italy 2018

This statistic illustrates the results of a survey on the acceptance of virtual test drives when purchasing a car in Italy in 2018. According to the survey, about seven in ten respondents were willing to buy a vehicle by watching virtual reality (VR) or 360 degrees videos, without any real test drive. In fact, only 13 percent of respondents stated they would never make the decision to buy a car without test driving it first.

Which of these new video formats would motivate you to buy a vehicle without test driving it?

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Source

Release date

November 2018

Region

Italy

Survey time period

2018

Number of respondents

399 respondents

Age group

18 years and older

Special properties

New car buyers who watched online video

Method of interview

Online survey

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