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Consumers' reasons for virtual car acquisition 2020 by country

Consumers' main reasons to buy their next vehicle fully or partially virtual as of October 2020, by key country

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Release date

January 2021



Survey time period

September to October 2020

Number of respondents

1,522 respondents

Age group

18 years and older

Method of interview


Supplementary notes

The original survey question was phrased as follows: "What is the main reason you would prefer to acquire your next vehicle via a virtual process?"

This data set includes responses from 188 respondents in Germany, 258 respondents in the U.S., 312 respondents in China, 350 respondents in India, 117 respondents in Japan, and 297 respondents in South Korea.

* “Desire to avoid going to dealer” includes one percentage point from “Other”.

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