According to a survey conducted by Deloitte between September and October 2021, about 68 percent of car intenders in South Korea stated convenience as the main reason why they would prefer to buy their next vehicle fully or partial virtual, the highest value among all markets surveyed.
Consumers' main reasons to buy their next vehicle fully or partially virtual as of October 2021, by key country
Characteristic
Convenience
Ease of use
Speed
Necessity
Desire to avoid dealer
Other
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The original survey question was phrased as follows:
"What is the main reason you would prefer to acquire your next vehicle via a virtual process?"
This data set includes responses from 245 respondents in Germany, 220 respondents in the U.S., 238 respondents in China, 278 respondents in India, 129 respondents in Japan, and 238 respondents in South Korea.
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Deloitte. (January 4, 2022). Consumers' main reasons to buy their next vehicle fully or partially virtual as of October 2021, by key country [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1253692/reasons-why-car-shoppers-prefer-virtual-purchase-process/
Deloitte. "Consumers' main reasons to buy their next vehicle fully or partially virtual as of October 2021, by key country." Chart. January 4, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1253692/reasons-why-car-shoppers-prefer-virtual-purchase-process/
Deloitte. (2022). Consumers' main reasons to buy their next vehicle fully or partially virtual as of October 2021, by key country. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1253692/reasons-why-car-shoppers-prefer-virtual-purchase-process/
Deloitte. "Consumers' Main Reasons to Buy Their next Vehicle Fully or Partially Virtual as of October 2021, by Key Country." Statista, Statista Inc., 4 Jan 2022, https://www.statista.com/statistics/1253692/reasons-why-car-shoppers-prefer-virtual-purchase-process/
Deloitte, Consumers' main reasons to buy their next vehicle fully or partially virtual as of October 2021, by key country Statista, https://www.statista.com/statistics/1253692/reasons-why-car-shoppers-prefer-virtual-purchase-process/ (last visited July 27, 2024)
Consumers' main reasons to buy their next vehicle fully or partially virtual as of October 2021, by key country [Graph], Deloitte, January 4, 2022. [Online]. Available: https://www.statista.com/statistics/1253692/reasons-why-car-shoppers-prefer-virtual-purchase-process/
