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Luxury cosmetic brands with the best image in France 2021

Luxury cosmetic brands perceived the most positively in France in 2021

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Release date

June 2021



Survey time period

May 27, 2021 to May 27, 2021

Number of respondents

1,367 respondents

Age group

18 years and older

Special properties

People who purchased a luxury product in the last 12 months

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows:
"In general, which brands in the [X] universe do you have a positive/negative impression of?"

The source adds the following information:
Ranking based on 31 brands monitored in the luxury sector.
The score is expressed as % Positive Impression - % Negative Impression. For example 60% positive - 20% negative = +40. The impression is therefore a score that can vary from -100 to +100.

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