Cosmetics purchase preferred channel South Korea 2021, by price range
According to a survey conducted among South Korean consumers in April 2021 on their preferred shopping location when it came to cosmetics, half of the of respondents answered to purchase affordable cosmetic products mainly in online shopping malls. This was also the most preferred shopping channel for high-end premium cosmetic products, with 36 percent of respondents answering that way, closely followed by department stores with 35 percent.