U.S. opinions about Amazon sponsored ads 2021

A survey carried out in 2021 showed that 31 percent of U.S. Amazon users considered sponsored ads of the marketplace helpful, while another 11.5 percent found the displayed ads aligned with their shopping habits. Nearly one in five Amazon users had a more negative opinion and found them distracting.

Opinions of U.S. online shoppers about Amazon's sponsored ads in 2021

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Release date

October 2021

More information

Region

United States

Survey time period

July 13 to 16, 2021

Number of respondents

2,003 respondents

Age group

18 years and older

Special properties

adults who have purchased a product on Amazon within the last 24 months

Method of interview

Questionnaire

Supplementary notes

The survey has a margin of error of 2.2 percentage points. All numbers have been rounded.
The respondent pool encompassed all age ranges and income levels as well as Prime and non-Prime members to provide a true snapshot of what the overall market wants from retail experiences.

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