Third-party seller share of Amazon platform 2007-2018

Percentage of paid units sold by third-party sellers on Amazon platform as of 4th quarter 2018

Third-party seller share of Amazon platform 2007-2018 This statistic gives information on the third-party seller share of the Amazon platform as of the fourth quarter of 2018, based on paid units. As of the last reported quarter, 52 percent of paid units were sold by third-party sellers. In 2018, Amazon generated 42.75 billion U.S. dollars in third-party seller service revenues, up from 31.88 billion U.S. dollars in the previous year. Seller-service revenues account for the second-largest revenue segment of the online retail platform, after retail product sales and ahead of Amazon Web Service revenues.
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Percentage of paid units sold by third-party sellers on Amazon platform as of 4th quarter 2018

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Share of paid units
Q4 '1852%
Q3 '1853%
Q2 '1853%
Q1 '1852%
Q4 '1751%
Q3 '1750%
Q2 '1751%
Q1 '1750%
Q4 '1649%
Q3 '1650%
Q2 '1649%
Q1 '1648%
Q4 '1547%
Q3 '1546%
Q2 '1545%
Q1 '1544%
Q4 '1443%
Q3 '1442%
Q2 '1340%
Q2 '0726%
Share of paid units
Q4 '1852%
Q3 '1853%
Q2 '1853%
Q1 '1852%
Q4 '1751%
Q3 '1750%
Q2 '1751%
Q1 '1750%
Q4 '1649%
Q3 '1650%
Q2 '1649%
Q1 '1648%
Q4 '1547%
Q3 '1546%
Q2 '1545%
Q1 '1544%
Q4 '1443%
Q3 '1442%
Q2 '1340%
Q2 '0726%
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Description

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This statistic gives information on the third-party seller share of the Amazon platform as of the fourth quarter of 2018, based on paid units. As of the last reported quarter, 52 percent of paid units were sold by third-party sellers. In 2018, Amazon generated 42.75 billion U.S. dollars in third-party seller service revenues, up from 31.88 billion U.S. dollars in the previous year. Seller-service revenues account for the second-largest revenue segment of the online retail platform, after retail product sales and ahead of Amazon Web Service revenues.
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Release date
January 2019
Region
Worldwide
Survey time period
Q2 2007 to Q4 2018
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