In December 2023, Amazon.com had approximately 2.27 billion combined web visits, down from 2.6 billion visits in November. In the third quarter of 2023, Amazon’s net income amounted to approximately nine billion U.S. dollars.
Online retail in the United States
Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars.
The king of Black Friday
In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.
Worldwide visits to amazon.com from July 2023 to December 2023
(in billions)
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SimilarWeb. (January 1, 2024). Worldwide visits to amazon.com from July 2023 to December 2023 (in billions) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/623566/web-visits-to-amazoncom/
SimilarWeb. "Worldwide visits to amazon.com from July 2023 to December 2023 (in billions)." Chart. January 1, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/623566/web-visits-to-amazoncom/
SimilarWeb. (2024). Worldwide visits to amazon.com from July 2023 to December 2023 (in billions). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/623566/web-visits-to-amazoncom/
SimilarWeb. "Worldwide Visits to Amazon.Com from July 2023 to December 2023 (in Billions)." Statista, Statista Inc., 1 Jan 2024, https://www.statista.com/statistics/623566/web-visits-to-amazoncom/
SimilarWeb, Worldwide visits to amazon.com from July 2023 to December 2023 (in billions) Statista, https://www.statista.com/statistics/623566/web-visits-to-amazoncom/ (last visited October 31, 2024)
Worldwide visits to amazon.com from July 2023 to December 2023 (in billions) [Graph], SimilarWeb, January 1, 2024. [Online]. Available: https://www.statista.com/statistics/623566/web-visits-to-amazoncom/