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Total global visitor traffic to Amazon.com 2019
Total global visitor traffic to Amazon.com 2019
Combined desktop and mobile visits to Amazon.com from February 2018 to July 2019 (in millions)
by J. Clement,
last edited
Sep 5, 2019
During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits, up from 2.5 billion visits in May 2019. The platform is by far the most visited e-commerce property in the United States.
Online retail in the United States Online retail in the United States is constantly growing. In the first quarter of 2019, e-commerce sales accounted for 10.2 percent of retail sales in the United States, the first time that online shopping surpassed the double-digit barrier. During that quarter, U.S. retail e-commerce sales amounted to over 137.7 billion U.S. dollars. Some retail categories are performing stronger in terms of e-commerce sales than others: in the apparel and accessories segment, 26.1 percent of total retail revenue was generated online. However, digital only accounted for two percent of U.S. grocery revenues.
Amazon usage in the United States
As the most popular online shopping platform, Amazon’s influence on consumers shopping behavior extends beyond its own website. According to a February 2019 survey of U.S. Amazon users, 66 percent of respondents stated that they started their online product research on Amazon. Of course, Amazon is not only popular for product research but ultimately, also for making the purchase. The most important factors driving users to purchase via Amazon are pricing and low shipping costs.
Combined desktop and mobile visits to Amazon.com from February 2018 to July 2019 (in millions)
Loading statistic...
| Number of visits in millions | |
|---|---|
| Jul '19 | 2,646 |
| Jun '19 | 2,416 |
| May '19 | 2,503 |
| Apr '19 | 2,386 |
| Mar '19 | 2,476 |
| Feb '19 | 2,247 |
| Jan '19 | 2,632 |
| Dec '18 | 2,975 |
| Nov '18 | 2,841 |
| Oct '18 | 2,407 |
| Sep '18 | 2,390 |
| Aug '18 | 2,575 |
| Jul '18 | 2,643 |
| Jun '18 | 2,353 |
| May '18 | 2,361 |
| Apr '18 | 2,294 |
| Mar '18 | 2,383 |
| Feb '18 | 2,142 |
| Number of visits in millions | |
|---|---|
| Jul '19 | 2,646 |
| Jun '19 | 2,416 |
| May '19 | 2,503 |
| Apr '19 | 2,386 |
| Mar '19 | 2,476 |
| Feb '19 | 2,247 |
| Jan '19 | 2,632 |
| Dec '18 | 2,975 |
| Nov '18 | 2,841 |
| Oct '18 | 2,407 |
| Sep '18 | 2,390 |
| Aug '18 | 2,575 |
| Jul '18 | 2,643 |
| Jun '18 | 2,353 |
| May '18 | 2,361 |
| Apr '18 | 2,294 |
| Mar '18 | 2,383 |
| Feb '18 | 2,142 |
© Statista 2019
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by J. Clement,
last edited
Sep 5, 2019
During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits, up from 2.5 billion visits in May 2019. The platform is by far the most visited e-commerce property in the United States.
Online retail in the United States Online retail in the United States is constantly growing. In the first quarter of 2019, e-commerce sales accounted for 10.2 percent of retail sales in the United States, the first time that online shopping surpassed the double-digit barrier. During that quarter, U.S. retail e-commerce sales amounted to over 137.7 billion U.S. dollars. Some retail categories are performing stronger in terms of e-commerce sales than others: in the apparel and accessories segment, 26.1 percent of total retail revenue was generated online. However, digital only accounted for two percent of U.S. grocery revenues.
Amazon usage in the United States
As the most popular online shopping platform, Amazon’s influence on consumers shopping behavior extends beyond its own website. According to a February 2019 survey of U.S. Amazon users, 66 percent of respondents stated that they started their online product research on Amazon. Of course, Amazon is not only popular for product research but ultimately, also for making the purchase. The most important factors driving users to purchase via Amazon are pricing and low shipping costs.
- Source
- SimilarWeb
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- Release date
- September 2019
- Region
- Worldwide
- Survey time period
- February 2018 to July 2019
- Special properties
- desktop & mobile web, excluding apps
- Supplementary notes
- As of July 2019, 71.58 percent of desktop traffic to Amazon.com was from the United States.
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Source
- Source
- SimilarWeb
- Show further sources information
- Show publisher information
- Release date
- September 2019
More information
- Region
- Worldwide
- Survey time period
- February 2018 to July 2019
- Special properties
- desktop & mobile web, excluding apps
- Supplementary notes
- As of July 2019, 71.58 percent of desktop traffic to Amazon.com was from the United States.
- Open this statistic in...
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Statistics
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- Product pricing of Amazon private label products worldwide 2019
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- Amazon
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- Retail Winners, Losers and Amazon
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- Amazon.com Annual Report 2017
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- Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2019 (in billion U.S. dollars)
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