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Total global visitor traffic to 2020

During September 2020, had over 2.44 billion combined desktop and mobile visits, up from 2.01 billion visits in February 2020. The platform is by far the most visited e-commerce property in the United States.

Online retail in the United States

Online retail in the United States is constantly growing. In the first quarter of 2020, e-commerce sales accounted for 11.8 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 160.33 billion U.S. dollars. Some retail categories are performing stronger in terms of e-commerce sales than others: in the apparel and accessories segment, 26.1 percent of total retail revenue was generated online. However, digital only accounted for two percent of U.S. grocery revenues.

Amazon usage in the United States

As the most popular online shopping platform, Amazon’s influence on consumers shopping behavior extends beyond its own website. According to a February 2019 survey of U.S. Amazon users, 66 percent of respondents stated that they started their online product research on Amazon. Of course, Amazon is not only popular for product research but ultimately, also for making the purchase. The most important factors driving users to purchase via Amazon are pricing and low shipping costs.

Combined desktop and mobile visits to from May 2019 to September 2020

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Release date

October 2020



Survey time period

May 2019 to September 2020

Special properties

desktop & mobile web, excluding apps

Supplementary notes

As of September 2020, 82.07 percent of desktop traffic to was from the United States.

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Statistics on "Amazon"

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