As of May 2020, referrals accounted for 5.54 percent of desktop traffic to Amazon. Direct visits made up the bulk of the online retailer's visits with 56.47 percent. The volume of direct traffic is hardly surprising as Amazon is a popular channel for online shoppers to start their purchasing journey.
Distribution of desktop traffic to Amazon.com as of May 2020, by source
Values may not add up to 100 percent due to rounding. As of February 2020, more than 79 percent of desktop traffic to Amazon.com was from the United States.
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SimilarWeb. (June 18, 2020). Distribution of desktop traffic to Amazon.com as of May 2020, by source [Graph]. In Statista. Retrieved July 15, 2020, from https://www.statista.com/statistics/623555/distribution-of-amazon-traffic-by-source/
SimilarWeb. "Distribution of desktop traffic to Amazon.com as of May 2020, by source." Chart. June 18, 2020. Statista. Accessed July 15, 2020. https://www.statista.com/statistics/623555/distribution-of-amazon-traffic-by-source/
SimilarWeb. (2020). Distribution of desktop traffic to Amazon.com as of May 2020, by source. Statista. Statista Inc.. Accessed: July 15, 2020. https://www.statista.com/statistics/623555/distribution-of-amazon-traffic-by-source/
SimilarWeb. "Distribution of Desktop Traffic to Amazon.Com as of May 2020, by Source." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/623555/distribution-of-amazon-traffic-by-source/
SimilarWeb, Distribution of desktop traffic to Amazon.com as of May 2020, by source Statista, https://www.statista.com/statistics/623555/distribution-of-amazon-traffic-by-source/ (last visited July 15, 2020)
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