Distribution of Amazon traffic 2020, by source

As of May 2020, referrals accounted for 5.54 percent of desktop traffic to Amazon. Direct visits made up the bulk of the online retailer's visits with 56.47 percent. The volume of direct traffic is hardly surprising as Amazon is a popular channel for online shoppers to start their purchasing journey.

Distribution of desktop traffic to Amazon.com as of May 2020, by source

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Source

Release date

June 2020

Region

Worldwide

Survey time period

May 2020

Supplementary notes

Values may not add up to 100 percent due to rounding.
As of February 2020, more than 79 percent of desktop traffic to Amazon.com was from the United States.

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