Most popular multi-platform web properties in the United States in December 2018, based on number of unique visitors (in millions)

Most visited multi-platform U.S. web properties 2018 This statistic shows the most popular web properties in the United States in December 2018, based on their number of unique visitors. During that month, Microsoft sites had 205 million unique multi-platform visitors. Google Sites were ranked first with 245.8 million visitors from mobile and desktop connections – popular Google online properties include not only Google Search but also online video platform YouTube, communication services such as Gmail and Hangouts, as well as assorted online services such as Apps and Maps as well as digital app distribution platform Google Play. Leading online properties also include online shopping sites and media outlets.
Online shopping platform Amazon currently reaches approximately three quarters of the U.S. online population and is one of the most popular e-commerce providers worldwide. The site is also the most popular retail website in the United States

Lifestyle audiences in the United States have become increasingly mobile and frequently accessing lifestyle content via mobile browser or apps.

The most popular social network in the United States based on multi-platform audiences is Facebook. As of January 2019, the majority of Facebook users in the United States were between 25 and 34 years old.
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Number of visitors in millions
Google Sites245.75
Facebook213.04
Oath208.54
Amazon Sites206.1
Microsoft Sites205.04
Comcast NBCUniversal175.65
CBS Interactive165.1
PayPal152.2
Hearst151.6
Apple Inc.149.11
The Walt Disney Company148.57
Twitter146.87
Meredith Digital142.96
Turner Digital137.44
Wal-Mart131.91
Number of visitors in millions
Google Sites245.75
Facebook213.04
Oath208.54
Amazon Sites206.1
Microsoft Sites205.04
Comcast NBCUniversal175.65
CBS Interactive165.1
PayPal152.2
Hearst151.6
Apple Inc.149.11
The Walt Disney Company148.57
Twitter146.87
Meredith Digital142.96
Turner Digital137.44
Wal-Mart131.91
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This statistic shows the most popular web properties in the United States in December 2018, based on their number of unique visitors. During that month, Microsoft sites had 205 million unique multi-platform visitors. Google Sites were ranked first with 245.8 million visitors from mobile and desktop connections – popular Google online properties include not only Google Search but also online video platform YouTube, communication services such as Gmail and Hangouts, as well as assorted online services such as Apps and Maps as well as digital app distribution platform Google Play. Leading online properties also include online shopping sites and media outlets.
Online shopping platform Amazon currently reaches approximately three quarters of the U.S. online population and is one of the most popular e-commerce providers worldwide. The site is also the most popular retail website in the United States

Lifestyle audiences in the United States have become increasingly mobile and frequently accessing lifestyle content via mobile browser or apps.

The most popular social network in the United States based on multi-platform audiences is Facebook. As of January 2019, the majority of Facebook users in the United States were between 25 and 34 years old.
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Release date
February 2019
Region
United States
Survey time period
December 2018
Special properties
desktop and mobile home and work locations
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