Online shopping platform Amazon currently reaches approximately three quarters of the U.S. online population and is one of the most popular e-commerce providers worldwide. The site is also the most popular retail website in the United States. Mode Media is an online media brand which covers lifestyle websites and blogs, specializing in digital content and brand advertising. Lifestyle audiences in the United States have become increasingly mobile and frequently accessing lifestyle content via mobile browser or apps.
The most popular social network in the United States based on multi-platform audiences is Facebook. As of January 2016, the majority of Facebook users in the United States were between 20 and 29 years old. The average network size of U.S. users was 350 friends and connections.