Most popular multi-platform web properties in the United States in December 2016, based on number of unique visitors (in millions)

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Number of visitors in millions
Google Sites247
Facebook209
Yahoo! Sites206
Microsoft Sites190
Amazon Sites189
Comcast NBCUniversal164
CBS Interactive 163
AOL, Inc.157
Apple Inc.153
Time Inc.129
Complete Source Details
Tableau Software
About This Statistic

This statistic shows the most popular web properties in the United States in December 2016, based on their number of unique visitors. During that month, Microsoft sites had 190 million unique multi-platform visitors. Google Sites were ranked first with over 247 million visitors from mobile and desktop connections – popular Google online properties include not only Google Search but also online video platform YouTube, communication services such as Gmail and Hangouts, as well as assorted online services such as Apps and Maps as well as digital app distribution platform Google Play. Leading online properties also include online shopping sites and media outlets.


Online shopping platform Amazon currently reaches approximately three quarters of the U.S. online population and is one of the most popular e-commerce providers worldwide. The site is also the most popular retail website in the United States. Mode Media is an online media brand which covers lifestyle websites and blogs, specializing in digital content and brand advertising. Lifestyle audiences in the United States have become increasingly mobile and frequently accessing lifestyle content via mobile browser or apps.

The most popular social network in the United States based on multi-platform audiences is Facebook. As of January 2016, the majority of Facebook users in the United States were between 20 and 29 years old. The average network size of U.S. users was 350 friends and connections.

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