Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowUK: Consumers who view sustainability as important when buying food or drinks in 2021
In a February 2021 survey by Statista, 16 percent of responding members of Generation Z and Millennials stated that sustainability is a particularly important criteria for them when buying food and beverages in the United Kingdom. This concern over sustainability was eight percent larger among members of Generation X.
For more information on the sustainable consumption of younger consumers please see our in-depth report on sustainable consumption of Generation Z and Millennials.
For more information on the sustainable consumption of younger consumers please see our in-depth report on sustainable consumption of Generation Z and Millennials.
