Share of Dutch loyals and newcomers shopping during selected sales events 2021

Published by
D. Tighe,
Nov 21, 2022
In 2021, Black Friday was the sales event to attract the highest number new shoppers in the Netherlands. Specifically, about eight percent of surveyed consumers who had not participated in Black Friday in 2020, intended to do so during this year's sales event.

Share of loyal and new shoppers intending to shop during selected sales events in the Netherlands in 2021

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Release date

2021

Region

Netherlands

Survey time period

2021

Supplementary notes

The source defines "loyals" as consumers, who purchased in 2020 and intend to purchase in 2021, and "newcomers" as consumers, who did not purchase in 2020 and but do intend to purchase in 2021.

The source does not specify the number of respondents.

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