Online consumption index of footwear and apparel in Russia H2 2020-H1 2021, by city

Published by A. Melkadze, Nov 22, 2022
The city with the highest online footwear and apparel consumption index in Russia between the second half of 2020 and the first half of 2021 was Krasnodar. The capital listed third, with 2.1 index points.

Online footwear and apparel consumption index in Russia from 2nd half 2020 to 1st half 2021, by city*

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Release date

November 2021

Region

Russia

Survey time period

H2 2020 to H1 2021

Supplementary notes

* The index is calculated as a ratio of orders (containing footwear and apparel) share to the share of the city's population to the whole population of Russia.
Average index score is equal to 1.0.

The statistics are based on online footwear and apparel sales data to be delivered to the largest Russian cities (over one million inhabitants), as well as two more cities - Krasnodar and Tyumen.

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