Ukraine: entrepreneurs active in D2C sales 2021

The number of Ukrainian entrepreneurs working in direct-to-consumer (D2C) sales has been steadily decreasing over the period observed. In 2021, their number stood at 573.3 thousand, representing a decrease of over 200 thousand individuals compared to the year earlier.

Individuals active in direct-to-consumer (D2C) selling in Ukraine from 2017 to 2021 (in 1,000s)

Characteristic	Number of individuals in thousands
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Release date

July 2022

More information

Region

Ukraine

Survey time period

2017 to 2021

Supplementary notes

The source defines individuals active in direct selling as "entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price."

The statistic has been compiled from several reports by the source.

Figures have been rounded.

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