Number of tools in B2B martech stack in the U.S, Canada, and the UK 2021

Published by Valentina Dencheva, Jul 3, 2023
During a late 2021 survey conducted among B2B marketing professionals in the U.S , Canada, and the UK, it was found that 44 percent of respondents indicated having between five and 10 tools as part of their marketing technology stack. Some six percent said their martech stack consisted of 21 or more tools.

Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021

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Release date

January 2022

Region

Canada, United Kingdom, United States

Survey time period

Q4 2021

Number of respondents

605*

Supplementary notes

* Survey conducted among B2B sales, marketing, RevOps and data decision-makers in midsize and enterprise companies.

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